Unrue has earned a reputation for success in growing profitable businesses ranging from start ups and turnarounds to organizations needing to be fixed up and or scaled up. He effectively builds open communication and trust across divisions, board members, founders and investors yielding increased synergy, productivity, focus and ROI. Unrue is adept at tracking multiple objectives and creating value in dynamic environments leveraging new information, results, feedback, and milestones in exploiting market opportunities. He has a strong operational P&L background that ranges from heath care, branded consumer durables, Internet security & privacy and software/SaaS selling to B2C as well as to B2B and the Federal Government.
He has developed a special emphasis on bringing disruptive technologies into evolving markets: finding, educating, and selling customers first generation solutions.
– Start ups and scaling scaling them
– Online direct marketing
– Turning unprofitable divisions, companies, and product lines around
– Corporate governance/Board of Directors
– Build leadership teams that strategically align with investors’ interests
– Capitalization, financing, and funding that maximizes growth and IRR for investors
– Developing unique go-to-market strategies
– Find the right customers for a business based on the current stage and resources of the company